Scaling the physical presence for a growing brand - Library of Things
Ideation, Visualisation, Graphic Design, Print Design
The goal
Library of Things offers affordable, convenient access to tools and items to communities across London. Each location has self-service lockers, often in public buildings such as co-working spaces, libraries and shopping centres. The challenge was to utilise these physical touchpoints to raise brand awareness of a new service to the local demographic as well as provide a smooth user experience for borrowers.
The approach
Library things has grown from 2 locations to 20 across 4 years, each launch provided valuable learnings for the next location. Branding, signage, material choice, colour and flexibility of the design all contribute to a better user experience for borrowers.
With each location being unique, the configuration of the lockers could change suit the setting so the branding needed to be modular, flexible and coherent across locations.
The style on the lockers has evolved over time, the staggered rollout of locations allowed it to grow organically. The design continues to improve after each iteration.
The outcome
20+ locations across London that have greatly increased brand recognition and inspired genuine pride from the communities that the lockers serve. We provide guidance to independent tool libraries crating their own lockers on our learnings and practices having gone through this process.
As well as the lockers, each location provides different opportunities to help people discover and find the lockers. Window graphics, lightboxes and other forms of signage and marketing were used where possible to announce the service and guide people to it.
